Service
AI Solutions for UK Businesses
AI lead qualification, document triage, and custom AI platforms for UK businesses. Built by a Cardiff studio whose founder’s background is in compliance and financial crime — so if you’re in a regulated sector, the human review workflow and audit trail come standard rather than as an add-on.
Book a free 10-minute callWhat AI actually is — and what it isn’t
The last two years have produced more AI marketing than working AI. Before we scope anything, we agree what AI is genuinely good at in your context — and where a rules-based workflow or a human will do a better job.
What it IS good at
- Triaging inbound enquiries against a well-defined taxonomy (practice area, urgency, sector)
- Turning unstructured documents into structured data (invoices, CVs, application forms)
- Drafting first-pass responses in a defined tone of voice for a human to approve
- Ranking or scoring records against a policy (lead quality, admissions fit, credit exposure)
- Extracting entities and answering questions across a corpus of your own documents
What it isn’t good at
- Making regulated decisions autonomously — the human accountable for the outcome must remain in the loop
- Replacing a workflow that’s already deterministic and cheap
- "Creative" output at scale without editorial review — the results tend to be same-y and off-brand
- Reliable production use without a documented eval framework — LLM output quality drifts with model updates and prompt changes
What we actually build
Bespoke AI is not a chatbot bolted onto a website. It’s an end-to-end system: data pipeline, LLM inference, evals, human review UI, and integration with the tools you already run. The concrete example we point clients to is AGP — an AI-powered admissions CRM triaging applications by fit, urgency and funding route, with a human approval step before every enrolment decision.
For a broader sector-angle view of what UK businesses commission from us, see the AI Solutions sector page.
Regulated sectors — a word on AI governance
Our founder’s background is in regulated financial services — specifically compliance and financial crime. That translates directly to how we scope AI in other regulated sectors: for solicitors, accountants and healthcare providers, we design AI systems that keep the human accountable, log every model decision, and produce an audit trail a regulator can actually read.
If your AI project needs to sit behind a login and integrate with existing case-management or client systems, that overlaps with our portal and platform work — and we scope the two together rather than treating them as separate engagements.
What makes AI worth buying
The reliable test is time saved per week, priced against the fully loaded cost of the person doing the work today. If a bespoke AI tool saves your admissions coordinator ten hours a week, and the coordinator’s time costs £30 per hour fully loaded, the tool is worth £15,000 a year in labour alone — before you count the enquiries that stop leaking through the cracks.
Anything that fails that test is optional, and we’ll tell you so on the first call.
Pricing
Lead qualification agents start from £2,500. Custom AI platforms are priced on scope. Full pricing on our pricing page. VAT is charged at 20% on top. Every engagement starts with a written scope and a fixed-fee first phase.