Live class timetable
Always-current schedule with category filters and a clear path into trial sign-up or booking.
Gyms & Fitness Studios
Gym Website Design UK
Gym websites that fill classes and capture trial sign-ups — not brochure sites that just exist.
The problem
Why gyms & fitness studios need a better website.
- 01
Classes are filling rooms, not the website
Reception and Instagram do the heavy lifting; the site is a dead-end brochure.
- 02
No way to capture Instagram traffic
You spend time on social and lose the lead the moment they tap through to a confusing homepage.
- 03
No online timetable or trial offer
Prospects have to phone to find out when the 6am HIIT class is — half of them won’t bother.
What we build
What we build for gyms & fitness studios.
Free-trial / day-pass capture
Above-the-fold CTA tuned to the offer you actually run, not a generic "Contact us" form.
AI booking assistant add-on
Lets visitors book in natural language, checks availability and syncs with your calendar.
Mobile-first UX
Built for the phone screens 80% of your prospects browse from.
AI review request automation
Automated, on-brand review prompts after every drop-in — for the Google reputation you actually deserve.
Why us
Designed around fitness conversion patterns
Gym sites convert on three things: a credible trial offer above the fold, a class timetable that’s never out of date, and a frictionless way to book. We design every gym site around those three jobs first — everything else is supporting cast.
Pricing
What this typically costs.
Most gyms start with a Launch Page (from £799) or a Business Website (from £1,999). The AI Booking Assistant is a £199 add-on; review automation is £99.
See full pricingWhy most gym and fitness studio websites lose members before they walk in the door
- No class timetable or booking — every enquiry becomes a phone call the reception team can’t answer during a class
- Hidden pricing that makes prospects assume the worst — most will bounce rather than ring to find out
- Generic stock photography of gyms that clearly isn’t yours — trust dies on first scroll
- No trial or day-pass offer above the fold — the whole point of the site becomes theoretical
- Broken or slow on mobile — where the majority of your searches actually happen
What your gym website actually needs to do
- Show today’s and this week’s class timetable, with one-tap booking or trial capture
- Publish your membership tiers and pricing — even a "from £X per month" line beats hidden pricing
- Feature real photos and real members — not stock imagery of models in a studio you’ve never been to
- Offer a clear trial or free-week hook above the fold — the fastest path from ad-click to first visit
- Load fast and look great on a phone, because your prospects are scrolling on the bus, not at a desktop
The case for a members portal
Once you’re past 200 members, the operational drag of Excel renewals, chased payments and personal-training-package tracking starts eating owner-hours. A members portal handles renewals, class credits, PT sessions, and staff communications in one branded place — and gives your finance a real audit trail.
What we include in the standard gym package
- Live class timetable with category filters
- Membership pricing tiers laid out clearly
- Free-trial or day-pass capture form above the fold
- Guided photography brief so your gym looks like your gym
- Mobile-first responsive design tested on real phones
- Local SEO foundations tuned to "gym near me" searches
- Google Business Profile optimisation guidance
Our approach for UK fitness studios
We’ve written elsewhere about what actually fills classes versus what looks nice on a portfolio site. The short version: fewer sections, sharper offers, and no design flourishes that get in the way of the "book a class" button.
FAQ
Frequently asked questions
Can you integrate with our booking software?
We can embed or link to most booking platforms including Mindbody, TeamUp, and Glofox. For a fully custom booking flow, that falls under portal development — from £3,500.
Do you work with personal trainers as well as studios?
Yes. We build for independent PTs, boutique studios, and larger gym facilities. The scope and price varies accordingly.
How important is mobile for a gym website?
Critical. The majority of gym searches happen on mobile, often in the moment. A site that doesn’t work perfectly on a phone is losing you members.
Can you help with Google Business Profile for our gym?
We provide setup guidance and optimisation advice as part of every gym website project.
Do you need to be based in Cardiff?
No. We work with fitness businesses across the UK.
Ready to upgrade your gym website?
Book a free 10-minute call — no pitch, no pressure. We’ll listen, ask the right questions, and tell you straight whether we’re the right studio for the job.
Book a free 10-minute call