Most gym websites are brochures
They list the equipment, name the trainers, and ask you to phone for prices. Meanwhile the actual business runs on Instagram DMs, a paper sign-up sheet at reception, and a class timetable that’s out of date by Tuesday. Read more on our gyms sector page for the full breakdown of what we build — here’s the short version.
1. Put the trial offer above the fold
If the first thing someone sees on your homepage isn’t a credible trial offer — a free first class, a 7-day pass, a discounted intro week — your homepage is doing the wrong job. Trial offers convert because they ask for less risk than a phone call.
2. A live class timetable that’s actually live
A timetable that’s a JPEG screenshot of last month’s schedule kills trust faster than a 404. You need a timetable that:
- a coach can update from their phone
- filters by category (HIIT, strength, mobility, kids, etc.)
- shows the next available slot for each class
- links straight to booking, not to a contact form
3. Frictionless booking
For most independent gyms, an AI Booking Assistant is the right level of investment. It lets prospects book in natural language ("book me into HIIT at 6:30 tomorrow"), checks availability against your real calendar, and confirms by email. Bloomorbit ships this as a £199 add-on.
4. Mobile-first, because phones are where leads happen
Most of your sign-ups will come from someone tapping through an Instagram bio link on a 4G connection. If your booking flow has a desktop-only modal, an autoplaying video, or a 2MB hero image, you’re leaking conversions.
5. Instagram-to-site funnel
The one ad campaign you should run is the one that drives Instagram followers to a trial-offer landing page. The landing page needs three things: the trial offer, social proof (member quotes work), and a one-tap booking form. That’s it. No 800-word "about the gym" preamble.
6. Review request automation
Gyms live and die by Google reviews. Most gym owners ask for reviews when they remember, which is rarely. An AI Review Request Automation add-on (£99) sends a timed, on-brand prompt after every drop-in and after every cancelled class — the moments when people actually want to share their experience.
7. Don’t over-build
Most gyms don’t need a full member portal in v1. A Launch Page (from £799) or a Business Website (from £1,999) with the AI Booking Assistant add-on does 80% of the work for under £2,500. If you grow into a portal later, we’ll build one.
Want help applying this?
Book a free 10-minute call. We’ll listen to what you’re running today and tell you the smallest possible change that gets you the most enquiries.